Core Principles

For this module, I have to choose a brand to analyse the ads of and create ads of my own. To do this successfully I have to look at the core principles of the brand; what they consider the most important aims of the brand. My chosen brand is Nivea, as I think skincare ads have become very dull and samey, and I would like to try to something different with them, and I am interested to see why they don't seem to connect with some people. From the information I have gathered about the brand, Niveas core prinicples are:

• Trust
• Expert skincare
• Quality
• innovation