Modernism
The LMS ads are a great example of modernist style, not only with the type of images used, but also the ads themselves.
The images were produced by different artists, but using a similar poster style, which seems quite familiar today but back then it would have been quite radical. The colour blocking is very modernist because with the threat of photography artists had to produce different paintings and explore with colour more as painting a realistic image wasn't really good enough anymore. Main characteristics of modernism were simplicity, anti-decoration and neutrality, which are the opposites of the characteristics of the style before modernism. The images on the ads clearly show these features, being simplified images of the places advertised.
I think the ads themselves are also modernist, as they are quite minimalist and simple, and are opposites of ads before the modernist period. They also would work well with the new lifestyles which occurred during the modernist period. Industrialisation, new inventions, and denser societies meant that people had busier lives, and the eye-catching prints and quick to read copy would have fit in very well with this type of life. The attractive landscape images would have also appealed to the modern society because they may have been looking for an escape away from the city and away from their busy lives, so the poster shows them the solution.
Ref:http://en.wikipedia.org/wiki/Modernism, Student notes Modernity and Modernism Lecture 10/10/12
I think the ads themselves are also modernist, as they are quite minimalist and simple, and are opposites of ads before the modernist period. They also would work well with the new lifestyles which occurred during the modernist period. Industrialisation, new inventions, and denser societies meant that people had busier lives, and the eye-catching prints and quick to read copy would have fit in very well with this type of life. The attractive landscape images would have also appealed to the modern society because they may have been looking for an escape away from the city and away from their busy lives, so the poster shows them the solution.
Another good contextual analysis. Perhaps though, use the specialist library more - we've got some excellent books and exhbition catalogues about modernism. Remeber this advice when you are writing your essay.
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