Speaking without words

Using semiotics, I have analysed an ad by my chosen brand (Nivea)to discover how meaning is created in the ad.
The ad I have chosen  is a 2011 ad celebrating the brands 100th anniversary, because I think that although it seems quite simplistic, there are lots of signs within the ad.

http://www.youtube.com/watch?v=yHgQV1oDPOQ

The ad starts off with a shot of a baby on white sheets with the mother's hands in view. Babies are classic signs of purity and innocence as they are like cherubs, which give the impression of cleanliness as well as the softness of babies skin being linked to the product. The contact with the mother indicates that the baby is touchably soft, which links with the product and also shows purity again with the relationship between mother and child. This relationship also denotes nature as it is a very natural relationship between mother and child, which will appeal to the mothers who I think are the target audience for this brand.
The white of the sheets behind is continued throughout the ad; other than the people and the blue tin it is the only colour we see. White is often used as a symbolic colour of purity and cleanliness, and by being used in the ad these meanings are hopefully transferred onto the products of the brand. In the ad, the people wear little or no make up and their hair is natural colours, again suggesting nature.
As the ad continues it shows a variety of different people using it, and also a variety of different relationships between the people, such as grand-mother and grand-daughter. These relationships also suggest nature and happiness which are recurring themes in the ad.
This ad is quite subtle, but I have found that there are more signs than it seems, which is why I think that it is quite successful.